K-pop has undoubtedly become a global phenomenon, with groups like BTS leading the charge. From the quirky “Kpop Demon Hunters” to BTS’s highly anticipated upcoming album, tour, and livestreaming concert, it’s clear that K-pop is in the midst of its global domination phase.
However, K-pop is just the tip of the iceberg. According to a new Luminate special, the Korean music phenomenon is part of a larger movement across Asia, with markets like Japan, India, and China poised to follow in K-pop’s footsteps. As these markets continue to grow and evolve, it will be exciting to see how they contribute to the Asian music boom and what new sounds and talents emerge as a result.
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